ADVISERS TO THE NEW ORDER AND ALONSO
When they related diversification proposals submitted by the staff of advisers, the three functional managers had their objections. Paolo was the youngest and the most enlightened on various topics jokingly said:
- If we would have to process targets all these proposals. Many of them can be very valuable to us, but there are some that appear to come from some of the new urban tribes influenced by the cable reality shows, the vibration of the Emo and even reading visionaries like Asimov.
- is true 'said Carlos-I think it's important to filter this and build a consistent analysis of the SIC.
- Now we have to be realistic, "intervened again Paolo, the market is full of supporters of the Emo movement of dreamers with the war in the galaxy and Asimoviana Foundation and, of course, legions of fans of reality shows, but certainly not are mostly our customers. July
did not want to intervene, yet, he turned a phrase that Mario Vargas Llosa had said in one of the first interviews for local TV after the announcement of his award: "Culture and literature are intended as entertainment today," said our Nobel-not that I have nothing against it, but it is as I understand it not as understood by the writers century "and he wondered : If today's entertainment culture and no such construction sacrificed, full of symbols and generally linked to higher expression of the soul, then what is now the entertainment? Why are we spending? troubling questions are asked. Left doubts that seemed very philosophical as to expose and focused on the task Arthur was not at the meeting by being on the road.
- Arturo I left instructions before you travel. At first I said it would defer delivery of related diversification proposals, so we have time to process the material that gave us the staff of advisers, "he said while still mulling over the phrase MVLL and continued, but in addition the directory radiography has asked the company to see if it really is worth trying a related diversification.
- only that we needed something mortified "said Paolo, now we have to do double duty.
- only more complex, corrected July-Alonso Arthur told him that there has been a fairly unusual phenomenon has reached a shareholder which is just below it in equity (which in practical terms would endanger his position constraint of power and hence Alonso Arturo) and director has been chosen by consensus, but the big problem is that handles more than hell.
Everyone was surprised that Julio has always been measured with language. But everyone also thought of Nano War and his "Secrets of Hell" that many had made their bedside book, Arthur among them Paolo but not convinced.
- I do not look well, "said Julio- only repeat what I have been told this director Arthur continued shade less amiable in the last Board meeting, thinking it was more in a classroom at a meeting cited several authors of Strategic Management, and among the five or six who spoke, had convinced the Board that the company analysis was done with the model developed by teachers Arthur Thompson Jr. and AJ Strickland III, University of Alabama, which he said consisted of five steps. So we have to work on that.
who was immediately placed Paolo, who liked that teacher had cited references constantly. Of course Carlos and Julius were not as clearly.
- I know the authors, "confessed Paolo, the model proposed is not easy, but we could generate a pattern to try to implement it.
- I think it's too much work, told Carlos, "why do not we back with our consultants.
- What a great idea! Exclaimed Paolo, I can make the pattern for our consultants to develop the work. We process the first thing you gave us while they get tested and then when we delivered the work, we will discuss and process the information that make us go.
- Perfect - July replied while thinking that if the culture had been devalued to the level of entertainment in what had become the entertainment - anyone know what we do (said without meaning it, that phrase that escapes from the mind and leaves us at the mercy of others .) When he realized it was too late.
- July you say Carlos asked amazed.
- If what question is this - Paolo replied, "I thought everyone knew what business we are.
- No forgive thought Vargas Llosa, "he said but I will explain at another meeting. For now Paolo is in charge of the schedule and I informed of this agreement by telephone to Arthur, who looks set to extend your trip.
With the agreement of all this confusion and eventually fired leaving the task to Paolo, who preferred to go to their books, rather than the Internet so little reliable information on many Web pages. Your library took the first volume (of three) of the book Strategic Management and Administration Thompson and Strickland and carried out the pattern that we deliver for you to solve.
1. List the five steps of the analysis of the company, and indicate why they are important.
2. What strategic indicators considered important to evaluate the performance of the current strategy of the company.
3. What basic strategies recommend as advisors (beyond that diversification is engaged or not connected) from the perspective of Thompson and Strickland, who in turn are based on Michael Porter. List the strategies and suggest how it might apply Multicines SAC.
San Borja, November 6, 2010 José Luis Lazarte
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